P&G Shiksha ft. Rahul Dua

P&G ShikshaBrand FilmCreative Director & Writer

Stand Up For Learning Gap - a comedy set where the punchlines are real answers from real classrooms. 25-35% higher engagement vs. previous P&G purpose benchmarks. Part of a body of Shiksha work that has impacted 5 million+ children across India.

ABBY GOLDEFFIE
Campaign Board
P&G Shiksha ft. Rahul Dua - campaign board